Walkbase Launches to Public and Announces Investment Round

Walkbase (also known as Mobio Ltd) launched the public beta of their indoor positioning platform for mobile applications on 19th of October. In addition, the company announced that they have raised 500,000€ in funding from private investors. 

Walkbase provides room-level location context to mobile applications through API and plugin currently available for the Android platform. This means that mobile applications can push location-specific content such as advertising to their users when the users walk into stores. “Walkbase offers the first truly scalable indoor positioning platform that leverages crowdsourcing for data gathering and self-learning algorithms to keep the database fresh,” says Tuomas Wuoti, CEO of Walkbase, Inc.  

Key application areas of context driven indoor positioning include location-based gaming, different check-in based applications, hyper-targeted marketing, and location-based social media. The Walkbase platform can be used to easily enhance existing apps and to create whole new categories of apps not possible before.

Users of the closed beta have been enthusiastic. Matthew Moore, CTO of CrowdMob, Inc. comments: “The Walkbase API is incredibly simple to use and gives the most painless way to enable indoor positioning capabilities and push context into our applications. I strongly believe you can expect to see some really exciting stuff powered by Walkbase out there very soon.”

Walkbase service pricing is also partner-friendly. There are no setup fees and the partners only pay for actual API calls if the number of calls exceeds 50,000 per month. For further details, please visit at www.walkbase.com.